The World Cup's VAR Fights Are a Preview of Every Company's AI Rollout Problem The 2026 FIFA World Cup's use of video assistant referees (VAR) has provided a fascinating case study in technology assisted decision making, echoing challenges faced by organizations rolling out AI systems across various sectors.
As fans and players watched the drama unfold on the pitch, it was clear that VAR had not only failed to eliminate controversy but also created new ones.
The most striking aspect of VAR is its inability to live up to its promise of reducing subjectivity in refereeing decisions.