Betting on Ambiguity: Smarkets' Dual Track Approach to Prediction Markets The US regulatory landscape for prediction markets has become increasingly uncertain, with companies scrambling to find their footing amidst a patchwork of federal and state regulations.
UK based betting exchange Smarkets is attempting to navigate this chaos by pursuing a dual track approach that combines federal regulation under the CFTC with individual state sportsbooks.
This strategy reflects Smarkets' long term goal of establishing itself as a reputable player in the industry, rather than trying to operate solely within specific states like some other companies.