The IPL's Billion Dollar Brand: A Sports Empire Built on Glamour and Numbers The Indian Premier League (IPL) has emerged as one of the world's most valuable sports brands, according to a recent study by Houlihan Lokey.
The league's value has surpassed $20 billion, rivaling that of the National Football League (NFL).
This valuation is not just a testament to the IPL's popularity but also raises questions about its impact on the world of cricket. The IPL's success can be attributed in part to its ability to create a global brand.