The Feel of a City: Hong Kong's Desperate Attempt to Rebrand Hong Kong's latest tourism campaign touts the city as a place that needs to be "felt" rather than simply seen.
This concept attempts to shift the focus from Hong Kong's concrete jungle to its softer side, revealing the city's true soul. The campaign is a response to changing traveler preferences.
Visitors now crave immersive experiences that allow them to connect with local culture on a deeper level.