The Back to School Season's New Normal: Parents' Budgets and Expectations Evolve The back to school season is a time honored tradition for families around the world, marked by long lines at stores, frenzied shopping sprees, and anxious parents scrambling to get everything their child needs.
A recent survey from JLL suggests that this year's retail landscape has shifted due to rising costs, economic uncertainty, and changing consumer behavior.
Middle income households are driving growth in back to school spending this year, a significant shift from last year when higher income households led the charge.